ByteDance, the Chinese internet technology company behind popular apps such as TikTok and Douyin, has introduced an app called Lemon8. This new app is a content sharing platform for a youthful community where its users can discover beautiful, authentic, and diverse content. With more than 5 million downloads in the Google Play Store, the app is currently experiencing a surge in the US market as of the present.
The TikTok’s sister app is mentioned to be like an interactive pinterest, with combined features of Instagram and Tiktok. Lemon8 seems to boast the same algorithm as TikTok, according to a report by The New York Times. Much like our loved apps, you’re able to scroll through photos and videos on the app. You may encounter specific topic, like fashion, beauty, wellness and more. It even has a ‘for you’ page! Evidently, ByteDance made it clear that Lemon8 shares the same “recommendation engine” as TikTok.
The app has received positive reviews from users who appreciate its user-friendly design, unique features, and focus on visual content. With its growing popularity, it’s likely that Lemon8 will continue to be a popular choice for social media users who want to connect with others based on shared interests and likes things “aesthetically”.
While Lemon8 is still relatively new(at least in the US market), it has already garnered a significant following across Asia, including Japan, Thailand, Indonesia, the Philippines, Vietnam, Malaysia and Singapore. With its sudden popularity, questions are arrising whether the hype is true or just a marketing push to overshadow TikTok’s recent clash with Congress.
What’s the creator culture like on Lemon8?
There is a considerable amount of content creators in Lemon8 who produce “aesthetic” content. This type of content is meticulously crafted, arranged, and refined to display only the most desirable aspects of the creator’s life. However, as the app’s user base grows, some creators advocate for authenticity among their followers, breaking away from the perfectionism often associated with social media.
At the moment, it appears that popular social media personalities with millions of followers have not yet transitioned to Lemon8. This could be attributed to a few factors, such as the fact that Lemon8’s official launch in the US is not until May. While the Lemon8 app is currently accessible for downloading, influential creators may be preparing for the formal introduction.
Should you download Lemon8?
The Lemon8 app is free, so you can easily download and give it a try if you’re even a little curious. The app works as advertised, and there is no evidence so far that Lemon8 is a scam, or some piece of intrusive software.
