Is your website held back by these common myths?

Having an effective and efficient website is crucial for any business’s online success. However, many common myths about websites can hold businesses back from realizing their online potential. In this blog, we’ll explore some of the most widespread myths about websites and provide solutions for overcoming them.

Myth #1: A website is a one-time investment

Many businesses believe that once their website is built, it will run smoothly indefinitely. However, this simply isn’t the case. For websites to function at their peak and to remain safe from online attacks, regular maintenance, upgrades, and optimization are necessary. Websites must adapt as the digital landscape changes to stay current with the newest technologies, design fads, and user preferences. Keeping a website up-to-date with software updates, security patches, and new features is essential to keep it functional and secure. By treating it as a continual process, businesses can see for themselves that their website remains a valuable asset for years to come.

Myth #2: A website can be built quickly and cheaply

While it’s true that website builders and DIY tools make it easier for businesses to create their own websites, it’s not always the best choice. Building a website quickly and cheaply often leads to a low-quality product that doesn’t really solve your business’s needs. Take time to screen and hire a professional website designer or developer who can accommodate and understand your business status and current needs. By creating a list of priorities, businesses can focus their resources on the most important features and functionality, avoiding unnecessary expenses. For businesses operating on a tight budget, doing some of the work on their own can help save money and achieve a thriving digital presence.

Myth #3: A website's success depends solely on its design

While design is important, it’s not the only factor that contributes to a website’s success. A website’s functionality, user experience, and content all play a crucial role in determining its success. Focus on all aspects of the website, not just its design. A well-designed website with poor functionality and content is unlikely to achieve the desired results.

The involvement of a copywriter, UX/UI expert and marketer in web development creates a huge impact on the performance of a website. Copywriters craft the words and messaging that help convey the unique value proposition of a business and drive conversions on the website. A UX/UI expert ensures that the website is user-friendly and provides a positive user experience, while a marketer ensures that the website is aligned with the business’s marketing goals and strategies. Together, they work to create a website that not only looks great but also meets the needs of both the business and its customers. A UX/UI expert brings their expertise in designing a website that is intuitive and easy to navigate, while a marketer brings their knowledge of target audience behavior, market trends, and marketing strategies to ensure that the website effectively reaches and resonates with the target audience. By incorporating different expertise of professionals, businesses can achieve a website that is both aesthetically pleasing and effective in meeting its marketing goals.

Myth #4: A website doesn't need to be mobile-friendly

With the increasing popularity of mobile devices, it’s more important than ever for websites to be optimized for mobile. A website that isn’t mobile-friendly is likely to drive away potential customers, as they will have a difficult time accessing and navigating the site from their mobile devices. Ensure that the website is designed to be mobile-friendly, providing a positive user experience for visitors regardless of the device they are using.

Search engines like Google prioritize mobile-friendly websites. Don’t wait for unpleasant user experiences that lead into frustration and a poor overall impression of the business. We don’t want them seeking out competitors with better mobile experiences, right?

Myth #5: Search engine optimization (SEO) is not important

Many businesses believe that they can build a website and it will automatically rank high on search engines like Google. However, this is not the case. SEO is a crucial aspect of website design and maintenance and involves optimizing the website to rank higher in search engine results pages. By knowing your priorities, timeline and budget you’ll have a better understanding when to invest in SEO services, such as keyword research and optimization, link building, and content optimization, to ensure that the website is easily discoverable by search engines and potential customers. Don’t let your website development investment go to waste with limited visibility and reach in search engine results pages, hindering its ability to attract and retain visitors and reach its full potential.

Myth #6: A website only needs to be updated occasionally

Some businesses believe that updating their website only occasionally is enough to keep it running smoothly. However, regular updates are crucial to ensure that the website is performing at its best and remains secure from cyber threats. Regular website updates and maintenance keep the website running smoothly and protect it from cyber threats.

Imagine you have just launched a new website for your business and are eagerly awaiting the first wave of visitors. Suddenly, you receive an email from your website host informing you that your website has been hacked and is now distributing malware to your visitors. Your website is taken down immediately, causing a loss of traffic and trust from your customers. The process of cleaning up the website and restoring it to its previous state takes several days, during which time your business is losing money. This scenario highlights the importance of regular website maintenance and security measures, such as backups, software updates, and security scans, to protect your website from cyber threats and minimize the risk of downtime. Investing in website security is not just a matter of protecting your website, but also of protecting your business and your customers.

Myth #7: Social media is a better platform for reaching customers

While social media is a powerful tool for reaching customers, it’s not the only platform businesses should focus on. Having a website in addition to a social media presence is crucial for businesses to establish strong credibility, professionalism and lasting online presence. A website provides a central hub for businesses to showcase their products and services, and provides customers with a place to learn more about the business and engage with its content. A website also allows businesses to establish their own brand identity, separate from other businesses on social media platforms. Furthermore, having a website gives businesses more control over their online presence and the ability to tailor their content and messaging to their target audience. A website is also more permanent than social media pages, which can change algorithms and policies.

A website and social media in tandem for business can build a more robust online presence, reach a wider audience, and effectively communicate their brand message.

In conclusion, hiring different professionals in certain areas significantly helps in overcoming these common myths about websites. A professional website designer or developer has the expertise and experience to create a custom website that matches your branding and meets the business’s specific needs and goals. By investing in a professional website designer or developer, businesses can achieve their online goals, protect their website from cyber threats, and establish a trusted and highly visited website. Digital experts help businesses stay ahead of the curve by incorporating new technologies and innovations into the website design and development process. By partnering with digital experts, businesses can ensure that their website is top-notch, performs well, and is aligned with their goals and objectives.

Don’t let the common myths hold your website back from realizing its full potential – hire a professional today!

EL BRAND