- Client Name: Bistro Roberto
- Industry: Hospitality & Dining
- Type: In-House Restobar Brand
- Location: Naga City, Philippines
- Facebook: VCHBistroRoberto
About the client
Challenge
Bistro Roberto needed a complete transformation to shed its old image and appeal to a broader audience. The key challenges included:
Rebranding: Redefining its brand identity to attract a younger, more diverse demographic.
Logo Redesign: Creating a modern and inviting logo that reflects its fresh and exciting new vibe.
Social Media Presence: Establishing and managing engaging social media pages to enhance online visibility.
Publicity & Marketing: Leveraging publications, media exposure, and strategic partnerships to drive foot traffic.
Themed Events & Campaigns: Organizing engaging events and introducing campaign jingles to establish a strong brand recall.
Membership Program: Introducing Bistro360, a loyalty membership card designed to offer exclusive discounts and perks to repeat customers.
Opportunity
The evolving hospitality scene in Naga City presented a great opportunity for Bistro Roberto to become the go-to destination for both locals and tourists. By positioning itself as an inclusive restobar that caters to different groups—families, working professionals, nightlife enthusiasts, and hotel guests—Bistro Roberto could:
- Differentiate itself from competitors with a modern yet welcoming ambiance.
- Capitalize on the growing demand for lifestyle-oriented dining and nightlife experiences.
- Strengthen its presence as a premier social hub within Villa Caceres Hotel.
Solution
To successfully execute this transformation, the following strategies were implemented under the leadership of Paula Andrade, the former Sales and Marketing Manager of Villa Caceres Hotel:
Rebranding & Logo Redesign: A fresh brand identity was crafted, including a new logo that represented the restobar’s modern and inclusive appeal.
Creation of Digital Pages: Social media pages were built and optimized to attract engagement, showcase events, and promote special offers.
Publications & Partnerships: Press releases, collaborations with influencers, and tie-ups with local businesses helped generate buzz and credibility.
Themed Events & Campaigns: Exciting themed nights and seasonal promotions were introduced to create a lively and dynamic atmosphere.
Campaign Jingles & Promotions: A signature jingle and creative promotional campaigns reinforced brand recall and encouraged customer loyalty.
Bistro360 Membership Card: A loyalty program was launched to reward returning customers with exclusive benefits and discounts, enhancing brand affinity and repeat
Results
Expanded Customer Base: Bistro Roberto successfully attracted families, young professionals, nightlife enthusiasts, and hotel guests, diversifying its clientele.
Increased Foot Traffic: The rebranding and marketing efforts led to a significant rise in daily and weekend visitors.
Social Media Growth: Engagement on digital platforms surged, driving brand awareness and customer interaction.
Stronger Market Positioning: The revitalized image positioned Bistro Roberto as one of the top lifestyle destinations in Naga City.
Higher Customer Retention: The Bistro360 membership card fostered brand loyalty and repeat patronage, ensuring sustained business growth.
By implementing a well-rounded marketing and branding strategy, Bistro Roberto has transformed into a must-visit restobar, blending vibrant entertainment with an inclusive and welcoming atmosphere.
