- Client Name: Baretouch
- Industry: Wellness & Lifestyle
- Type: Privately Held
- Location: Dover Street, Naga City, Philippines
About the client
Challenge
Baretouch had an existing clientele, strong service offerings, and a steady stream of bookings but its brand identity didn’t quite reflect the depth of experience it offered.
As the business prepared to relocate to a smaller, more intimate space, there was natural concern around how the shift might be perceived. In a competitive wellness landscape, the move could easily be misunderstood as a step back rather than a strategic refinement.
Without a clear narrative or distinct positioning, Baretouch risked blending in with other generic spa offerings making the upcoming transition a pivotal moment for redefining and elevating the brand.
Opportunity
This transition became a chance to realign Baretouch with the people it truly wants to serve. By digging into the founder’s story and understanding the lifestyle of her ideal clientele: busy, driven individuals seeking intentional pause. We saw the opportunity to reintroduce Baretouch as a more personal, elevated experience.
The new space allowed for a shift in strategy:
Focus on loyalty and personalization, through the introduction of an exclusive membership program
Extensive partner perks that extended the spa’s value beyond treatments.
A brand that resonated with those seeking more than relaxation—those seeking grounding, presence, and lifestyle alignment
Solution
Through a comprehensive rebranding process, El Brand guided Baretouch in finding its voice, identity, and audience.
What we delivered:
Brand Discovery & Strategy – Mapped the founder’s journey into a compelling brand narrative and USP
Logo & Visual Identity – Designed a minimalist logo icon and calming palette to reflect the spa’s quiet luxury
Tone of Voice & Messaging – Established a warm, grounded tone to connect more deeply with the new audience
Positioning – Reframed Baretouch as an Urban Zen haven, now even more aligned with lifestyle and intention
Loyalty Strategy – Introduced the foundation for a membership card system with partner rewards and exclusive client perks, aligning the brand with like-minded collaborators
Results
From a generic wellness spot to a soulful lifestyle sanctuary:
- A stronger emotional connection with the target market
- A cohesive brand experience that aligns with the spa’s new, more intimate setting
- A foundation for long-term client loyalty and meaningful partnerships
- A renewed sense of ownership and clarity for the founder
- Early anticipation and word-of-mouth buzz ahead of the official relaunch
“What sets El Brand apart is their genuine care for the brand. They don’t treat it as just another project. They take the time to understand your business, your story, and your vision, so they can craft content that truly reflects your identity. They were with us every step of the way, patient, thoughtful, and hands-on.
This partnership never felt transactional. It felt like having a creative partner who truly wanted to see the brand succeed. Thank you, Paula and the entire El Brand team. I’m so grateful, and wishing you more power and continued success! 🤍”
