- Client Name: Foodmart
- Industry: Delivery Platform
- Type: Privately Held
- Company Size: 10-20 employees
- Location: Naga City, Philippines
- Website: foodmartnaga
About the client
Foodmart is a local delivery service provider in Naga City. With a tagline “Helping community with each delivery.”
Challenge
To attract more Nagueños to book via a local delivery app that helps F&B business owners and riders make more living through reasonable commission rates.
Opportunity
After the pandemic, the buying behavior of consumers drastically changed. It is not just the youngsters that order online but rather a wider one.
Solution
El Brand used empathy through different types of messaging and a consistent brand voice that evokes trust.
Aside from the app itself, we’ve also made sure to give a more personalized approach as to giving each merchant a designated store link which they may integrate in their facebook messenger auto responses.
Results
Business owners tend to promote the use of Foodmart as the preferred delivery partner.
Highlights
Garnered 60+ partner establishments for a start-up business in less than 2 months
Gained 300+ active app users within 3 months with very minimal budget
Gained 1.9k fb page followers within 2 months from launch date mostly via organic posting
