How a hotel promoted a healthy lifestyle to its clients and garnered 1M revenue from a zero investment campaign

EL BRAND

About the client

HRC is the in-house health resort club of Villa Caceres Hotel, known as the Gem of Bicolandia for its timeless Victorian theme and exceptional amenities and services.

Challenge

To promote a healthy lifestyle and attract more Nagueños to join the annual membership at the Health Resort Club.

Opportunity

To tap more markets and promote not just the HRC but as well as the other participating brands within the Villa Caceres hotel premise.

Solution

To build strong collaboration with brands that resonate the core values and goals of the Health Resort Club.

To make exciting and engaging contents that attract the target market.

Results

A signature event exclusive to the VCH Health Resort Club has generated over P1M revenue within a 2-month long marketing initiative.

Highlights

Successfully launched a signature event that is 100% financed by sponsorship and generated remarkable sales revenue of over P1M

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