- Client Name: Surely Digital
- Industry: Insurance Tech Industry
- Type: Privately Held
- Location: Philippines
- Facebook Page: @surelycares
About the client
Challenge
The challenge was not the lack of a market, but the gap between awareness and understanding.
PC Dealers are business owners—independent, self-motivated, and relationship-driven. However, insurance was often perceived as complex, corporate, or disconnected from their daily realities as entrepreneurs.
Surely Digital needed to:
- Introduce insurance to PC Dealers in a way that felt empowering and relevant, not intimidating
- Communicate healthcare insurance as a business protection tool, not just a personal benefit
- Strictly follow Personal Collection’s branding and tone of voice, maintaining trust and credibility
- Create a centralized digital platform that could support education and future campaigns
With a potential audience of 900,000+ PC members across 664 branches nationwide, the scale was significant—but activation required clarity, consistency, and a strong digital foundation that could perform regardless of varying on-ground readiness or tech familiarity.
Opportunity
- Educates PC Dealers in clear, relatable language
- Speaks directly to entrepreneurs and self-employed individuals
- Aligns insurance with business continuity, stability, and long-term growth
- Serves as a scalable platform for additional insurance offerings
Solution
El Brand partnered with Surely Digital to design and launch a dedicated insurance page tailored to the PC Dealer ecosystem.
What we delivered:
Strategic Page Concept & Structure
Designed a clear, intuitive page that guides users from awareness to understanding—prioritizing education over hard selling.
Branding & Tone of Voice Alignment
Ensured full compliance with Personal Collection’s strict brand guidelines while crafting messaging that resonates with:
- Entrepreneurs
- Self-employed individuals
- Dealers who have left the traditional workforce to build their own businesses
The tone was confident, reassuring, and practical—never sales-driven.
Educational-First Content Framework
Translated insurance concepts into real-life scenarios relevant to PC Dealers, positioning healthcare insurance as:
- Protection for income and earning ability
- A safeguard for their business journey
- A responsible step toward long-term stability
One-Stop Insurance Hub
Built the page to be future-ready, allowing expansion into:
- Emergency insurance
- Travel insurance
- Other protection products aligned with entrepreneurial lifestyles
Campaign Proposal Development & Approval
Created a comprehensive campaign proposal that was approved by Personal Collection, enabling official rollout and access to:
- 900,000+ PC members
- 664 branches nationwide
Results
A strong digital and branding foundation was successfully launched:
- Campaign proposal formally approved by Personal Collection
- A centralized, on-brand insurance page designed for education and clarity
- Positive engagement with campaign materials and content
- A scalable platform ready to support future insurance products
- Clear positioning of insurance as an entrepreneurial essential, not a corporate add-on
While on-ground activation varied, the digital campaigns and branding assets performed as intended—creating awareness, engagement, and a solid base for long-term adoption.
Closing Insight
This project demonstrated the importance of meeting entrepreneurs where they are. By focusing on clarity, education, and brand trust, Surely Digital now has a strong digital foundation capable of supporting future campaigns, deeper education, and broader insurance offerings for PC Dealers nationwide.
