A Taste of Heritage: Filipino-Spanish Cuisine Takes the Spotlight at Orchard Café, Singapore

This May, Filipino-Spanish Heritage Month in Singapore is being celebrated in a deliciously meaningful way. In honor of the Philippines’ National Heritage Month, the Philippine Embassy in Singapore, in collaboration with Orchard Café at Orchard Hotel, presents a vibrant showcase of Filipino-Spanish cuisine—a flavorful tribute to over 300 years of shared culture, history, and identity. […]

Why Cultural Nuance Matters: Marketing Lessons from the Philippines and Singapore

When business is global but meaning is local, it’s the quiet in-between spaces that often shape how people connect with your brand. People carry more than just consumer habits—they carry stories, responsibilities, and layers of identity that shape what they value and how they respond. We all move through contrasts between tradition and progress, identity […]

Earth Day 2025: 7 Southeast Asian Brands Leading the Way in Sustainability

Every year on April 22, Earth Day is a global reminder that protecting our planet isn’t just about policies. It’s about everyday decisions, including the brands we support. While the climate crisis feels overwhelming at times, stories of bold, community-rooted innovation continue to emerge across Southeast Asia, bringing hope, creativity, and real change. In this […]

Alex Eala: The Filipina Tennis Prodigy Making History on the Global Stage

Alex Eala, the rising Filipina tennis star, celebrates her victory at the Miami Open, making history with a stunning performance on the global tennis stage

GETTY IMAGES Alex Eala: A Champion On and Off the Court Alexandra “Alex” Eala, a 19-year-old tennis sensation from the Philippines, has been making significant waves in the international tennis scene. Her recent performance at the Miami Open, where she defeated world number two Iga Świątek, has garnered global attention and marked a historic moment […]

Why Singaporean Businesses Need Smarter Marketing, Not Expensive Solutions

A stunning view of Marina Bay Sands and Gardens by the Bay in Singapore at dusk, overlaid with the text "Why Singaporean Businesses Need Smarter Marketing, Not Expensive Solutions." The image symbolizes Singapore’s innovative and competitive business landscape.

Singapore, a nation at the forefront of digital adoption, presents both a challenge and an opportunity for businesses. With one of the most digitally savvy populations in the world, local companies are under pressure to maximize their marketing efforts. However, many fall into the trap of equating high budgets with high impact. The truth? Effective […]

El Brand and Attitude Design Studio Announce Powerhouse Partnership

Partnership Annuouncement

Singapore — Two creative forces in branding and marketing have joined hands to deliver fresh, flexible, and cost-effective solutions tailored for businesses in Singapore and beyond. Combining the expertise of seasoned strategists and creative visionaries, El Brand and Attitude Design Studio are set to empower brands with impactful, results-driven campaigns that truly resonate. About El […]

A Feast Fit for Royalty: Inside the Ilé Obá Experience

“Lifestyle enthusiasts gathered to indulge in delicious African-Asian fusion cuisine, immerse in vibrant cultures, and admire sophisticated furniture.” by Louise Casallos Who Were the Brains Behind Ilé Obá Dining Experience? On the night of December 8th, Ilé Obá and El Brand took culinary enthusiasts on an unforgettable gastronomic symphony that not only tickled the palate […]

Overcoming Imposter Syndrome in Business and Life: A Guide for Professionals

Imposter Syndrome

Ever walked into a meeting and felt like you didn’t belong? Or achieved something significant yet still questioned your competence? You’re not alone. Imposter syndrome is a silent saboteur that affects many professionals, making them doubt their abilities despite evident success. At El Brand, we see this frequently among our clients, and we’re here to […]

The Importance of Having a Lawyer Represent Your Online Business

Having a working connection with an attorney is crucial whether your business, big or small, is just getting started or is already well-established. A business long-term success and existence might be jeopardized by the legal obligations and operational dangers posed both by governmental and contractual relations. . Since the use of the internet in business […]